ISIS successes against its rivals acted as a magnet for the Sunnis to join it. Everyone is attracted and inclined to be on the side of the group or party which is stronger on the ground. This was the main reason ISIS refused later on to toe the Al-Qaeda line and parted its ways with it because it considered itself as more stronger than Al-Qaeda and the only alternative for international Islamist Jihadists. It was also out of this reason that some factions of Taliban in Afghanistan and Pakistan declared allegiance to the self-proclaimed Caliph Abu Baker Al-Baghdadi because they wanted to be seen with the stronger side. The alliance with the stronger side not only increases the morale but also the chance of fresh recruitment's.
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